On the quiet end of George’s Street, Maddens is a jeweller and jewellery repair business with a distinctive shopfront.
Below the sign, the timber frame and the olive tiles make for a turtle-ish colour scheme that’s thoroughly unfashionable and pretty great – I love the long, skinny tiles being about the same width as the timber. So far, so sober. The peach background on the sign looks like a relative of the olive, both sadly retired as standard bathroom suite colour options, and the mint green on ‘MADDENS’ is a sweet pastel like the peach, and the jade green for ‘JEWELLER’ is good with the mint. Combined, it’s a whole lot of colour and it’s very distinctive. I like the chunky plastic letters and the boldness of the colours a lot, but it’s almost like staring at the sun when you see both halves at once.
